Buddies are pretty awesome (http://community.eveonline.com/news.asp?a=single&nid=4996&tid=1)
2 May 2012, 10:17 am
Life in EVE can be hard for new pilots who aim to forge a path in the celestial heavens. Luckily, we have a Buddy Program (https://secure.eveonline.com/buddy/) that allows you to take a friend and introduce them to EVE for a special 21 day trial. If they convert to a full account during this time, you get rewarded with either 30 days free game time or a PLEX. There really are nothing quite like friends to bring us joy in EVE.
Source: eveonline.com | news from EVE (http://www.eveonline.com/)